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Another example is that the people who went to see Hulk and Incredible Hulk were either Ed Norton fans or remembered Bill Bixby as David Banner. Fans of Steven King and Michael Criton movies have probably never read any of their books. I am not talking about fanatics or avid readers, but the mainstream. It's the mainstream consumer market which drives the amount that these movies make. Take the Dark Knight. It's probably going to go down as the most successful, critically acclaimed, widely known comic book movie, and the majority of people who went to see it have probably never picked up the comic book.